Copywriting & Editorial services

What is copywriting?

You could describe a copywriter as someone who writes adverts.  In marketing, a company trying to sell something wants to have the most effective text possible, with the aim of prompting the reader into making a purchase.  The copywriter takes the basic premise and puts it all into the right words for the purpose.

Why do you need it?

Whether you are a business or a non-profit organisation, in some form or other you have something to sell; it could be the stock in your shop, the use of your services, or just the idea that you exist.  Carefully formed text, or 'copy', is crucial in affecting a response from your readers.  Whether you're selling a product, a service, or even an idea, carefully crafted text is crucial to encouraging a response from your readers.  Your web site needs to connect with your visitors, making them feel that the web site is aimed directly at them personally.

The benefit for you

With years of experience in the business, we know which words work and which don't.  We know that you have enough on your plate as it is, and writing the content of your web site may be a bridge too far (our experience is that sites often take longer to complete when the client writes the content).  If we write the words for you, not only does it all come together faster, but you can be assured of quality too - we are passionate about spelling, grammar, punctuation and style, and can also make sure that the words used are optimised for inclusion in searches so your pages show up more accurately in search engines.

How much does it cost?

We are currently offering our copywriting service at an hourly rate of £20 per hour.  How much it costs ultimately depends on how much needs writing and how complex it is, so we advise you to get in touch with us with the details so we can provide you with an estimate.

A half-way house?

If you're not ready for a full copywriting service but would appreciate someone looking over the words you've written, we can also provide Editorial services; you write the text, we edit it to make sure everything is spelled correctly, it's clear to read, and that the language is consistent and effective for your target audience.  Again, contact us for an estimate.